The importance of blog posts is not new to know because we all know how important it is for SEO and from readers’ perspective to upload quality blogs on the site. But, if you have a double thought on whether to hire an SEO Auckland firm for blog optimization, you may need to grasp this full guide.
According to the best SEO Company in Auckland, optimization of the blog post to make them SEO-friendly is proven a smart marketing strategy. But do you know how to optimize your website for a blog post?
Here are a few tips to help you ensure the best blog optimization experience and gain actual results from it
Research like an expert
Keyword research is important before you step ahead on web page optimization. There could be a time when you randomly add any keywords without an idea of how beneficial they are for ranking. On the contrary, you may give your maximum time to create good content but it will not go far with a lack of SEO tactics or properly placed keywords. Hence, an important thing is to give enough time to keyword research. There are lots of tools and techniques to find out related keywords to your blog post that you may forget to consider. Tools such as SEMrush and Google Adwords Keyword Tool to find out keywords that are relevant to the topic.
Place keywords in the post smartly
After having a collection of keywords, you need to prepare a post and make sure to place keywords throughout the post in such a way that it drives more value. It should not only impact search engines but the readers as well. Readers should not feel it is grammatically incorrect, aimless, meaningless, or advertisement. It should make sense and should also fulfill the readers’ agenda. The most profitable places throughout any blog post to place keywords are title, the introduction part, heading, subheading, Meta descriptions, title tags, and anchor text.
Include references with links
Whenever you practice adding any other website’s blog post to your site, make sure to include a link to the site. It indicates how to authenticate your website and you will receive more backlinks. If you are an SEO nerd, you must know the importance of quality backlinks to progress on SERP.
Image optimization
Every website has images and videos but if it is not properly optimized, they won’t help you boost the ranking. Hence, whenever you add any image or blog, you should make sure to include keywords as a file name. Also, give an alternative name with keywords. Write down keyword-rich and SEO-oriented descriptions.
At last, circulate the post on social media platforms
Depending upon your business and target audiences, you can pass on links to the latest blog posts on various social media platforms. The more people engage with your posts, like, share, and comment on them, the better it can be for your business. In this way, you can promote your business and drive potential customers.
After reading the above guide, you may get enough ideas on how to optimize a blog post for SEO. Approach any SEO Auckland company to build more effective strategies.