SEO is a complex and ever-changing field, which can make it difficult to know where to start when you’re new to the game. However, there are a few key metrics that all SEO professionals should be aware of. Sydney SEO experts suggest 9 essential SEO metrics, which are: website traffic, organic search traffic, conversion rate, bounce rate, time on site, Pages per session, SERP position, click-through rate and backlinks. By tracking these metrics on a regular basis, you can get a good understanding of how your SEO efforts are performing and where you need to focus your attention. So don’t be overwhelmed by SEO – just start with these 9 essential metrics and you’ll be on your way to success.
- Domain authority
Domain authority (DA) is a score that indicates how well-linked a website is. Higher domain authority means more links to your site and better search engine results pages (SERPs).
Domain authority is calculated using Moz’s Domain Authority algorithm, which takes into account the number and quality of inbound links to a website and other factors such as social sharing, Google search results, keyword meta tags and more.
It’s important to note that not all inbound links are treated equally by search engines; only those from high-quality domains will affect your DA score positively.
- Page authority
Page authority is a score that Google assigns to a page based on the quality of the links pointing to it. The higher the page authority, the higher the likelihood of the page ranking well in Google search results.
By itself, this metric isn’t enough to determine how well your site will rank. It’s simply one metric among many that you can use to gauge whether or not your content has what it takes to compete with other sites on a given topic and get found by users searching for information in those areas.
Backlinks are links that point to your website. They are important for SEO because they can help position you as an authority on a subject and make it easier for potential customers to find you online. Backlinks also affect the speed at which search engines crawl your site, so having more backlinks is better than having fewer backlinks—although there’s no exact formula for how many backlinks are ideal!
There are many different metrics that measure backlink quantity and quality, but Moz’s Domain Authority (DA) metric is one of the most common metrics used by SEO professionals today. DA measures how trustworthy a website is based on its number of high-quality inbound links from other websites with high authority scores themselves (also known as Domain Authority).
- Indexed pages
Indexed pages: This is the number of pages Google has indexed for your website. By default, Google will index all your pages but you can ask them to only include certain ones by using a robots.txt file in your root directory. The more content you have on your site and the better it is optimized, the greater this number will be.
- Crawl errors
Crawl errors are the most common SEO metric. They can be an indication of problems with your site, such as poor coding or broken links.
If you want to get a handle on crawl errors, you need to know what they are and how they affect your rankings.
Crawl errors are HTTP status codes that indicate a problem with the content on a web page. It might mean the page was blocked (403), or it could mean that there was no response (404). Either way, this means that Google’s bots were unable to access some part of your website.
- Bing indexing
Bing indexing is a measure of how many pages on your site are indexed by Bing. It’s important to understand this metric because it’s one of the ways you can tell if your site has been properly optimized for search engines, and it provides insight into what changes need to be made.
The second largest search engine in the world (behind Google), Bing accounts for more than 20% of all searches worldwide. This means that if you want to rank well and get traffic from Bing users, then having high numbers here is going to be beneficial for your website overall.
- Google indexing
You can learn a lot about the quality of your website’s content by looking at the number of pages Googlebot has crawled. If a large percentage of your site is still unindexed, it may be because the content on those pages is too short or otherwise doesn’t meet Google’s standards for indexing. This metric is especially important to watch if you’re launching a new site and want to make sure all its pages have been indexed as quickly as possible.
- Organic traffic
If you’re new to SEO, it can be helpful to look at the data that shows how much organic traffic your website is getting. But what exactly is organic traffic? It’s all the people who visit your website through search engines like Google and Bing. This type of visitor is different from a customer that clicks on an ad or link on Facebook or Twitter—these visitors usually arrive at a page by typing in a specific query into their search engine and clicking on one of the results that are shown to them.
- Organic keywords
There’s no doubt that using organic keywords can help your website rank higher in search engines. There’s a lot of talk about organic keywords online, but what are they? Essentially, organic keywords are the words and phrases that people type into search engines when looking for information on specific topics. Because these terms are specific and relevant to the topic at hand, they tend to produce more qualified leads and conversions than general or unrelated keywords.
SEO is a complex and ever-evolving field. However, by starting with these nine essential metrics, you’ll be on your way to understanding how your website is performing and what you can do to improve its rank. Are there other essential SEO metrics that we missed? Let us know in the comments below! And if you’re looking for an in-depth guide to mastering SEO, getting the best SEO services Sydney-wide will give you all the tools and skills you need to optimize your website and drive more organic traffic.